Raw N Urban is an organization floated by Jaipur based young lady Seema Sharda in 2012 focusing on the revival of rich tradition of Rajasthan culture and heritage. She did a thorough research by going through ancient and well written books and interacted with artisans of Rajasthan and elsewhere. Her main focus is on the revival of ancient art of Block Printing with vegetable dyes which is very eco-friendly,Organic Handcrafted clothes and Gold Foiling in a very innovative form with the help of gifted and well versed artisans.
Raw N Urban products are made after immense research and taken into consideration various aspects including the current trend without spoiling the age old charm and tradition. Infact our product are the gateway to luxury and we give those people a chance to grace and grab our products who are really interested in original products which they like to keep at home and other places they like. As proved already gold foiling has been the legacy of Royal Palaces in ancient times.
Handcrafted Designer Apparels for both Men and Women. We always believe first to understand clients need with market trends. Our Label Love to design Kurtis, Indo-western Dresses , Kurta with Sharara’s, Sarees, Men’s wear that include Kurta’s, Shirts,etc.
Gold foiling is the main based of the jewelry designed and produced by Seema Sharda and Gold is considered even in ancient days a symbol of glory and prosperity And a fascinating range of products such as Corporate Gifts, Religious Artifacts, Decorative and Lifestyle have come out. The base for gold foiling is generally wood, raisin, leather and glass.
“Our aim is to create awareness among our new generation which is more than 35 percent of the total population. We want to offer something different from the usual stuffs available in the market as we found out from the market research the new generation always like natural jewelry, vegetable dyes, block printing and Seema too wanted to focus such things in my products.” Sharda said.
Besides jewelry like earrings, rings, neck laces etc, Seema also started designing clothes using dabu, vegetable dyes and prints inspired by rich culture of Rajasthan. She focuses on natural fabrics and traditional fabrics and weaving techniques. Though sometime she derives from western culture, generally she is influenced by our great Indian culture and tradition. Her design resurrects patterns and skills of ancient art into a rhythm of modern look. She Mostly is Art lover so she insists artistic view including hand embroideries fusions with Kaftans, Capes, Cowls Etc.
Keeping comfort is the priority in her collection is affordable and suits every women’s pocket.
